Eighteen months tracing customs manifests, shipping records and regulatory filings — to find out who actually manufactures for America's luxury furniture brands.
Every brand below was traced through shipping records. Pick one and see how many of its manufacturers this research identified — and three of them by name.
It licenses the name to whoever holds the contract. That contract has moved four times — quietly, with no announcement to anyone who bought a piece.
Same name. Same look. Same price. Four countries, three decades — and nothing on the product ever said which one you were buying.
No rule was broken. Licensing is ordinary. It's simply never disclosed on the thing you take home.
In Binh Duong province, Vietnam, a plant called Rochdale Spears ships to 93 different buyers — among them RH, Arhaus, Century Furniture, and a Florida discount chain.
An Indonesian factory serves 124 customers across 29 countries. One of America's best-known luxury retailers accounts for 3.3% of its shipments — one account among a hundred and twenty-four.
The surprise isn't that brands share factories. It's that the factory barely notices the brand.
And one of them went further. Rochdale Spears — five thousand employees, 140,000 m² — now sells furniture under its own label. The plant that supplies RH and Arhaus competes with them at retail. It acquired the thing its customers think is the hard part, while keeping the thing they gave away.
Oak and beech don't grow in Vietnam. They can't — they need a winter. So the timber in a great deal of "Vietnamese" furniture is felled and sawn in Ukraine, Poland and Alabama, shipped to Southeast Asia, worked by hand, then shipped again to America.
One factory takes 96.1% of its inbound hardwood from Ukraine. Another takes 54.4% from Poland. It arrives as boards rather than logs because of a forestry law passed in Kyiv in 2015 — which almost nobody buying a sideboard in Chicago has heard of.
None of it appears in US customs data, because none of it touches America until it's already a chest of drawers.
A slice of the manufacturer table:
| Manufacturer | Brands | Status |
|---|---|---|
| Rochdale Spears Co., Ltd. | RH · Arhaus · Century | Confirmed |
| H. Nicholas & Co. JSC | Baker · RH · Ethan Allen | Confirmed |
| Kaiser 1 Furniture Industry | RH · Bernhardt · Hooker | Confirmed |
| CV Karya Exindo Prima | RH | Confirmed |
| Theodore Alexander HCM | RH · Ralph Lauren Home | Confirmed |
| PT SAS Kreasindo Utama | RH · Arhaus · Ethnicraft | Confirmed |
…and 78 more.
You'll learn that the manufacturing is rarely what the premium pays for — and exactly what does differ between a $900 chest and a $9,000 one built in the same plant. Timber grade, joinery, kiln schedule, finishing hours, reject rates.
Plus the seven questions to ask a salesperson that actually separate the two.
A verified map of who supplies whom, which factories are shared across price tiers, and where the concentration risk sits. Every entry dated, sourced and marked confirmed or assumed.
Plus the regulatory timeline — EUDR, tariffs, certification — that reshapes sourcing through 2027.
“The manufacturer matrix alone saved me several days of customs and supplier research. I found multiple factory relationships I had never seen documented this clearly before.”
“I was impressed by the distinction between confirmed, historical and assumed supplier relationships. That level of transparency makes the research much more credible than the usual lists circulating online.”
“This report gives useful context behind the brands clients ask for. It does not claim that products from the same factory are identical, but it helps you ask much better questions about construction, materials and pricing.”
“Underlabel connects information that is normally scattered across customs records, company filings and supplier databases. For anyone working in the furniture trade, the report is practical and surprisingly detailed.”
Customs manifests, bills of lading, SEC filings, corporate announcements and trade databases — cross-checked between sources wherever a claim rests on a number. 73 source records underpin the tables.
Where something couldn't be verified, it says so. Where two records disagree, both figures are printed. Every manufacturer carries a status — 69 confirmed, 15 assumed — and a date, because a supplier relationship with no date can quietly become false.
This is a well-evidenced sample, not a complete census. No book could honestly claim otherwise, and any that does is guessing.
Every claim on this page is a claim about what's in the report. If something described here isn't there, email us any time within 100 days, tell us what was missing, and we refund you in full.
85 pages. PDF, instant download. 24 brands, 84 manufacturers, 10 countries, 73 sources.